Websites, email and digital products designed around how real people think. UX craft blended with a genuine obsession for human psychology.
I am a UX designer and digital strategist with a background spanning business, finance and digital marketing, along with a genuine obsession with psychology, philosophy and neurology.
Being neurodivergent shapes how I work. Pattern recognition, deep focus and connecting ideas that don't obviously belong together. I treat it as an advantage, not something to work around.
That combination means my work doesn't just look good. It is built on an understanding of why people click, hesitate, trust or leave, and how thoughtful design can meet them exactly where they are.
UX Design Institute
Liverpool John Moores University
Liverpool John Moores University
End to end experience design rooted in research, behavioural insight and strategic thinking.
Applying cognitive psychology and behavioural science to understand why your audience behaves the way they do.
High performance websites and products designed and built around conversion focused UX.
Email flows and lifecycle campaigns designed around how people actually read, decide and act.
A deep dive review identifying the friction points and psychological barriers costing you conversions.
Joined up strategy across social, content and paid channels, built around your audience.
My mind connects things differently, and that is exactly what makes the work better. Here is how it shows up in practice.
I spot inconsistencies in user behaviour that linear thinking tends to miss. The small friction that quietly costs conversions.
Audits and research get my full, sustained attention. Never a rushed once over.
Psychology, philosophy, neurology and business, connected naturally rather than as a forced framework.